Fan Ad&Postcards for Museum of Contemporary Arts
Client: The Museum of Contemporary Art Belgrade
Agency: Publicis LPT
Copywriter: Ana Seferovic
Art Direction/Design: Sonja Jovetic
Graphic Designer: Aleksandar Jordacevic
Year: 2009
The Museum of Contemporary Art building in Belgrade (MOCAB), was founded in 1958 as the Museum of Modern Art and was the first Contemporary Art museum in Europe. Unfortunately, due to unsuitable conditions it was closed in a state of ongoing decay. To increase public awareness about growing problem of humidity in museum we created a innovative print ad that can be folded into a fan - How many paper fans does it takes to preserve art?
We also created a set of postcards, in order to raise funds for new cooling system.
The museum is currently undergoing an €8 million renovation.