Erste mBanking Photo&Pay
Client: Erste Bank
Agency: LUNA/TBWA
Creative Director: Milos Ilic
Copywriter: Jelena Dragisic
Art Direction/Design: Sonja Jovetic
Year: 2014
With the unique “Photo&Pay” functionality of Erste mBanking application application, one no longer have to waste time on paying bills, can pay bills at any time, in any place. literally.
We created integrated digital campaign in order to promote this brand new service on the market. Central campaign place was microsite from where we asked people to express themselves and create special content regarding unique Photo&Pay function. As a inspiration, we filmed three tuthorials and put them on microsite. We asked visitors to use their own Instagram account with special created hashtags (#). They participated in promotion (phone giveaways) and in same time promoted Erste Bank Photo&Pay function. In short amount of time Erste Bank Photo&Pay app become most downloaded finance application in Serbian market with over 5.000 download over iOS and Android platform, reaching avarage 4.6 points in reviews.
World Savings Day
Client: Erste Bank
Agency: LUNA/TBWA
Creative Director: Radovan Kupres
Copywriter: Jelena Dragisic
Art Direction/Design: Sonja Jovetic
Year: 2014
Erste Bank, founded in 1819 as the first Austrian savings bank, has 68 branches in Serbia. 200 years tradition is the key word for this campaign celebrating World savings day, illustrated by famous Sacher torte chocolate cake, and waltz native to Austria, so as a traditional Serbian jams.
Note: Translation of copy from Serbian to English is made for portfolio purposes only.