neXt
Client: The Coca-Cola Company
Brand: neXt juices
Agency: LUNA/TBWA
Chief Creative Director: Milos Ilic
Creative Director: Radovan Kupres
Copywriter: Jelena Dragisic
Art Direction/Design: Sonja Jovetic
Year: 2014/2015
neXt Premium and Classic juices are celebrating fruit phenomenon, ensuring a share of positive energy to make every new day healthy and fulfilled. In line with The Coca-Cola Company’s shopper strategy we created sets of POP materials with communication messages according to transition zones in stores, as well as visuals for ATL communication.
Note: Translation of copy from Serbian to English is made for portfolio purposes only.