Irresistible pieces
ABC’s of your home
Client: Belgrade Fair
Brand: 51st Belgrade International Furniture Fair
Agency: Block’n’Roll Belgrade
Copywriter: Nada Severovic
Art Direction/Design: Sonja Jovetic
Year: 2013
The 51st Belgrade International Furniture Fair has gathered 400 exhibitors under the roof of the Belgrade Fair, offering discounts up to 40%. So this was the offer you just can’t resist, in the same way you can’t resist to sweets – lollies, chocolates and cakes. I did this simple, inviting ATL campaign as freelancer for Block’n’roll agency.
The other concept “ABC’s of your home” was proposal inspired by alphabet. I transformed pieces of furniture into letters that made word SAJAM (Serbian word for Fair), an essential place to visit.
Note: Translation of copy from Serbian to English is made for portfolio purposes only.