If Niksicko would tell
Client: The Molson Coors Company
Brand: Niksicko Pivo
Advertising Agency: LUNA/TBWA Belgrade
Creative Director/Copywriter: Radovan Kupres
Art Direction/Design: Sonja Jovetic
Year: 2014
We pitched and won Niksicko beer in 2014. Our task was to develop clear differentiation in look & feel of Nikšićko brand vs other core lagers on Serbian and Montenegrin markets. We came up with concept: If Niksicko would tell. With all its history, taste, brewing secrets, friends, fans etc. Niksicko is THE story! So we made it into a storyteller too. Device “Evergreen since 1896” highlights Niksicko’s tradition. This is only a fraction from pitch presentation.
Set of POS materials for pubs and cafés are layouts in typographic style, focused on conveying humorous observations on life and things around us from a beer light/dark perspective.
Note: Translation of copy from Serbian to English is made for portfolio purposes only.