Client: Vip Mobile, member of Telecom Austria Group, partner of Vodafone
Advertising Agency: Publicis Belgrade
Creative team lead: Sonja Jovetic
Copywriters: Dubravka Petrovic, Filip Vujosevic
Art Direction/Design: Sonja Jovetic, Milos Milanovic, Mira Karaklajic, Marina Mutavdzic
TV
Director: Blaz Svent
Production house: Bas Celik
Photographer: Aleksandar Kujucev
Year: 2009
Million and you
Vip Mobile, in 2009, as the youngest mobile operator in Serbia, after twenty months on market, obtained one million active users, while its market share exceeded 10 percent. In order to celebrate first million of Vip mobile users in Serbia, we created “Million and you” image campaign. TVCs were filmed in three biggest cities in Serbia and for this special occasion bold and colorful key visuals were created featuring different target groups. This communication was umbrella for prepaid and postpaid campaigns. We used the other half of same photographs for promotional campaign, communicating a special offer for prepaid users - "Million reasons to top-up". For postpaid users Vip mobile prepared hardware offer, and the message was “Million reasons for new phone”.
Love at first touch
Objective was to promote Vip current campaign in a special, memorable way on the occasion of St. Valentine Day. During the promotion (11-13th Feb) only in Belgrade, first 750 new POP userswere able to get their free tickets for movie “Valentine`s Day” on 14th February. We also designed special showcases and phone standees with movie bows. As a result, all seats were taken in special screening.
Talk, talk, talk
The other very succesful fully integrated campaign was „Talk, talk, talk“. Our creative core idea was: with Vip mobile postpaid phonecalls can last indefinitely. Due to popularity of leading characters, we filmed another campaign with them.
Vip mobile style guide
HTC cover design proposals