Microsoft Synergy 11
Visual Identity
Client: Microsoft
Agency: LIME
Copywriter: Nada Severovic
Art Direction/Design: Sonja Jovetic
Year: 2011
Sinergija (Synergy) is the largest and most influential annual conference in South Eastern Europe dedicated to information – communication technologies and their business application, organized by Microsoft Serbia. I developed creative themes including slogans for Microsoft Sinergija conferences three years in a row.
Sinergija 11 appeared under the slogan “New energy“, demonstrating innovation and the endless possibilities that are provided with ICT. Logo symbolically presented the global trend of cloud computing. I was also responsible for the overall visual identity (posters, venue branding, large format graphic banners, web promotional animated banners, magazine ads and other conference materials (id-cards, badges, invitations, brochures) while maintaining visual brand consistency of all promotional materials and graphic content for both print and web.
Note: Translation of copy from Serbian to English is made for portfolio purposes only.