Protects What’s Good
Client: Tetrapak
Agency: Publicis LPT
Creative Director/Copywriter: Dubravka Petrovic
Art Director: Sonja Jovetic
Production house: Bac Celik
Director: Misa Terzic
Year: 2008
The objective of the campaign was to create awareness amongst consumers about the ‘six-layer’ protective carton packaging developed by Tetra Pak. In line with its brand promise “Protects What’s Good,” we created this campaign, specifically related to milk products. Three humorous experiments featuring Rasa Popov, Serbian popular TV presenter and funny inventor demonstrated that milk in Tetra Pak packaging is good milk. Campaign had run for several weeks across prominent TV, print and digital media in Serbia.