Client: Vip Mobile, member of Telecom Austria Group, partner of Vodafone
Advertising Agency: Publicis Belgrade
Creative team lead: Sonja Jovetic
Copywriters: Dubravka Petrovic, Filip Vujosevic
Art Direction/Design: Sonja Jovetic, Milos Milanovic, Mira Karaklajic, Andreja Njezic
TV Director: Blaz Svent
Production house: Bas Celik
Photographer: Aleksandar Kujucev
Year: 2008-2010
This was probably the brand I most enjoyed working on. I was a part of Vip mobile dedicated team of 9 people, with overall responsibility for every project and its final creative outcome. We did 40+ TVCs through image, promotional and sale campaigns.
I participated in brand (r)evolution with Wolf Ollins (agency that originally created Vip brand) that resulted in introduction of colour in visual identity after three years in a black&white world.
"Double top-up, Summer hits" prepaid campaign was the first campaign for Vip mobile I worked on (we won pitch with this proposal). This campaign has successfully used music as a marketing tool to turn music-loving fans into brand-loving fans. In order to segment the market and reach the most of targeted population, we divided the target group into six groups according to music genres. It was an effective way into a consumer’s heart through their ears. This was innovative approach to communicate well known double top-up offer through the lyrics. Results were significant and campaign generated a lot of buzz on the internet.
Additional entertainment was generated by karaoke microsite.
Vip Volleyball Sponsorship
Vip has been investing into Serbian volleyball since 2008 in order to raise the sport profile while increasing positive effects that volleyball sponsorship has on the Vip brand.
Vip Beach masters
We also developed Vip mobile campaigns for professional and attractive beach volleyball tournaments, both national - Vip Beach Masters (VBM) and international - CEV European Championship.
Toungetwisters prepaid campaign
Vip mobile prepaid campaign "Same for everyone". Idea: No need to practise toungetwisters anymore, you can prolong your calls with new offer from Vip.
Turn your phones off
Short animations for cinemas.
HTC Tattoo
Promo TVC featuring HTC Tattoo mobile phones with distinctive cover designs - Be yourself, be different.